A new model for affordable production.
Nutshell’s affordability model is centered upon being in a constant state of production, which allows our teams to be agile and always ready. We’re not scrambling to assemble production teams; studios/spaces/locations; or have to worry about equipment. By housing everything needed to create top-quality content for brands, we can significantly lower production costs, which means you can afford more content and get more for your dollar.
A Constant State of Production
Because we are in a constant state of content creation, Reily was able to jump into our ongoing production workflow without having to wait weeks to start receiving content for posting and promoting. Within the first month of partnering with us, Reily received ten digital videos, more than 30 original photos and content calendars complete with captions, tags and links.
Views, Engagements & Cha-Chings!
By supplying Reily Foods Co. with enough content to post and promote every day, we enabled their brands to reach unprecedented numbers of customers. When compared to the prior year, Reily’s brands in 2020 experienced quadruple-digit growth. Their entire portfolio reached over 200% more people in 2020, but engagements and link clicks to brand websites increased nearly 2,000%. The videos we produced for them received over 65 million views—an increase of over 1,200%. Sales of each brand have climbed to historic highs and for several brands, Reily products now lead their respective categories in sales growth.