The Gold Standard

This 150-year-old jewelry industry brand had lost its luster. A too-retro magazine and website were concealing gold-standard editorial content—not to mention hurting sales.

JCK’s flagship trade magazine wasn’t the only thing starting to show its age—their marketing strategy also needed an upgrade. With print on the decline, JCK needed to up their digital game to future-proof their business and restore their crown as the industry authority.

What We Did

Total brand makeover, website and magazine redesign, and a killer marketing strategy to match.

Solution

We gave the iconic brand publication a fresh, modern design that let its print and online content shine. Adding new verticals to their B2B strategy, we gave them cutting-edge, revenue-driving solutions their advertising partners could get excited about. With our help, JCK showed the jewelry industry that having a long history means keeping with the times!

Intelligent (Magazine) Design

One of the longest-running print magazines in the country, JCK needed a sophisticated design befitting its storied legacy. The fruits of our labor, a beautifully timeless print piece, preserved their brand identity as the industry authority. Even with print on the decline, our production of the annual magazine allows it to remain a feather in their cap.

An Improved Website Captures Hearts, Minds, and Eyeballs

We redesigned JCK’s website, with a look to complement and reinforce their brand identity. But this site is more than a pretty face. Improved user flow, SEO, and SEM ensured the site would work smarter for both users and advertisers alike. Site traffic improved as a result and increased digital ad sales followed.

It was a job so nice, we did it twice: two years later, JCK turned to us to add a paywall to their site for elite pro content and give their site a slick, luxury design along with it.

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Website Traffic Increase

Annual Ad Revenue Increase

Good Content is Good for Everyone

JCK wanted to unlock new streams of revenue, and we knew good content was the key. Our multidimensional approach to handling content across platforms allowed us to create editorial to fuel not just a magazine, but their website, newsletters, webinars, and podcasts. And every media form translated to new revenue opportunities. This served both the company and their client base—jewelry industry professionals striving to keep up with a rapidly changing consumer landscape.

JCK magazine has continued to be a standout for news, deep knowledge of our industry, and articles on how to be a better retailer, overall. The look and feel of the magazine continues to be best in class, and when you layer in the daily newsletter and our top-notch reporters, JCK really delivers on all cylinders.

Yancy Weinrich

Chief Operating Officer

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