Advance Local
Headline Studio is part of Advance Local, which is under the umbrella of ADVANCE, one of the largest media groups in the United States. Founded by S.I. Newhouse in 1922, ADVANCE is a diversified privately held company that operates and invests in a broad range of media, communications and technology businesses globally.
Over the past six years, Advance Local reporters have won four Pulitzer Prizes by unearthing extraordinary stories in ordinary towns, but through 100 years of journalism, we’ve never rested on our legacy. With eight of the top 11 news sites in the U.S., we produce 1,300 articles a day, adding to our extensive repository with millions of true-crime, human interest, sports and news stories.
Advance’s portfolio includes Condé Nast brands such as Vogue, The New Yorker, GQ, Wired, and Vanity Fair. At Advance Local, we operate the leading news and information companies in more than 20 cities, reaching over 100 million people monthly with our quality journalism and community engagement.
Headline Studio
A division of Advance Local, Headline Studio brings our award-winning work from more than 850 reporters to life with scripted and unscripted narratives across audio, film and TV. With millions of articles in our archives dating back decades, we work with partners to draw from a wealth of stories from the present and past that reveal people, unearth moments and investigate issues that often go unseen.
Richard Diamond
Executive Sponsor
Richard is part of the third generation of family leadership at ADVANCE and brings more than 30 years of media experience to Headline Studio. He began his career at The Times-Picayune in New Orleans in 1990, learning the business through hands-on experience.
In his current role as an ADVANCE executive, Richard works with Advance Local’s media groups across the country. He takes great pride in carrying on the family tradition of working closely with our best partners to help grow their businesses.
Selena Roberts
Head of Entertainment
Selena develops and produces scripted and unscripted projects with our partners at Headline Studio.
Before joining Advance Local in 2019, she was a bestselling author and award-winning journalist at The New York Times, Sports Illustrated, and ESPN. She is also an accomplished filmmaker. Her work includes the festival award-winning documentary Gored (Netflix), Bannister: Everest on the Track (BBC), The Stand (Amazon), and Stop at Nothing: The Lance Armstrong Story (Showtime).
Charlotte Newhouse
Senior Producer
Charlotte works to take stories from our journalists and develop them into unscripted and scripted projects. She has background as a gifted writer, producer, and performer over an 18-year career.
Her industry experience includes being a main company member at The Groundlings Theater and developing and revising screenplays for MGM. In 2014, Charlotte co-created, executive-produced, and acted in the Comedy Central series Idiotsitter for three seasons.
Content Marketing
With journalism as our backbone, it should come as no surprise that we also offer content marketing services.
Our passion for storytelling and Advance’s portfolio of world-class companies is a match made in content marketing heaven. With cutting-edge technology and proprietary audience data, Advance Local reaches more than 50 million people across platforms.
We gather insights on our clients’ audiences, brand positioning, and competition, and use them to power our content strategy. This is what sets us apart: We know what your audience cares about, what keeps them up at night, and what they trust your brand to help them with. As supporters of your brand, we’ll create innovative solutions that empower your positioning, amplify your strengths, and create brand loyalty among current and new customers.
Headline Studio’s inception was driven by the demand to adapt our clients’ needs to the changing digital landscape. From the turn of a page to the tap of a finger, our content is right there.
We gather insights on our clients’ audiences, brand positioning, and competition, and use those insights to power our content strategy. This is what sets us apart: we know what your clients care about, what keeps them up at night, and what they trust your brand to help them with. As supporters of your brand, we’ll create innovative solutions that empower your positioning, amplify your strengths, and create brand loyalty among current and new customers.