Challenge
Lots of brands. Lots of content. Lots of brand content.
Reily’s brands weren’t reaching and engaging enough customers—and certainly not as many as most of their brands’ competitors. U.S. consumers go grocery shopping 1.6 times a week, so Reily wanted their products top of mind every time they walked into a store. To do that, Reily needed a way to create more—a lot more—content across its entire portfolio, which consisted of over a dozen brands ranging from coffee and tea to mayonnaise and flour.
Solution
A Constant State of Production
Because we are in a constant state of content creation, Reily was able to jump into our ongoing production workflow without having to wait weeks to start receiving content for posting and promoting. Within the first month of partnering with us, Reily received ten digital videos, more than 30 original photos and content calendars complete with captions, tags and links.
Results
Views, Engagements & Cha-Chings!
By supplying Reily Foods Co. with enough content to post and promote every day, we enabled their brands to reach unprecedented numbers of customers. When compared to the prior year, Reily’s brands in 2020 experienced quadruple digit growth. Their entire portfolio reached over 200% more people in 2020, but engagements and link clicks to brand websites increased nearly 2,000%. The videos we produced for them received over 65 million views—an increase of over 1,200%. Sales of each brand have climbed to historic highs and for several brands, Reily products now lead their respective categories in sales growth.
Social Reach
Social Engagments
Website Clicks
Video Views
