Douglas Elliman

This real estate giant’s consumer lifestyle magazine wasn’t hitting home with its audience. The stories didn’t support the listings, which were relegated to the back of the book, and celebrity profiles didn’t jibe with the brand. The company needed their magazine to be more than window dressing, with a digital marketing strategy as sophisticated as their properties.

What We Did

Brand reimagination, digital and editorial marketing strategies, and end-to-end magazine production and distribution.

Solution

We made big moves in editorial strategy, homing in on the company’s top locations and talent to highlight Douglas Elliman’s strengths. Add a design renovation to the mix, and this magazine was competing with leading lifestyle brands—all while showcasing Elliman’s property listings (read: their bread-and-butter revenue-driver). Our end-to-end editorial solutions included photography, writing, printing, and more. This magazine has good bones: Headline continues to produce the three-time annual high-end book for national distribution. 

Digitally, we built and executed paid strategies with a custom audience targeting leveraging our proprietary, built-in Advance Local consumer data. We’re able to take the gorgeous high-end look and feel from the magazine and translate that directly to the digital space while putting it in front of the right eyeballs at the right moments. 

This magazine is the one thing we could never omit from our marketing program.

Scott Durkin

President and COO

It only seems appropriate that as we celebrate these big changes in our company, we are also presenting a newly redesigned and refreshed Elliman magazine. As we started to rethink our magazine, we were thrilled to find Headline Studio, a division of Advance. With a team of award-winning creative talent, including Peter Yates, who brings years of experience at Condé Nast and Hearst, Headline Studio has helped us reimagine our magazine to showcase the Elliman lifestyle that our portfolio of homes promises.

Howard M. Lorber

Chairman

But wait! There’s more…

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