Capturing attention, starting conversations—Headline Studio gives audiences the narrative of a brand, a through-line that gets to the core value of a business. That’s why articles are called stories, right?
Our clients have needs; we have solutions that resonate and drive action. We get there by applying first-hand insight into consumer interests with our ingrained journalistic integrity to craft content that draws attention and inspires action. Headline Studio combines content strategy, creation and distribution, providing a comprehensive marketing solution.
How do we do it all? As part of one of the largest media companies in the country, we tap into the expertise of our corporate affiliations to deliver white-glove service and resources that separate us from the other guys.
WHAT WE OFFER
Content Strategy & Creation • Editorial Planning • Video Storytelling
Display Advertising • Email Marketing • Influencer Outreach • Social Listening
Publication Design & Production • Search Marketing • Website Design
PROBLEMS WE SOLVE
How do I figure out what my customer wants?
Our content strategy development always starts with audience personas. We analyze your current customer base, the competitive landscape of your industry and the targets you want to attract, and we map out a content plan that marries the message, the medium and the interests of the individual you are looking to influence.
branded and native solutions
How do I create quality content with limited time and resources?
Stick to what you do best—running your business—and let us focus on the content. Our team of award-winning writers, editors and designers crafts custom content, in all forms, that will increase your brand’s visibility and deliver results. We offer branded and native solutions that can be distributed across our trusted network or through your owned channels.
consumer data and audience
I have no idea where to put content.
Most content agencies just hand over a piece of content for you to distribute, but Headline Studio takes it a step further. Our access to consumer data and audience targeting tools allows us to build custom audiences tailored to your target market and engage those people across media channels.
I have a website but I’m not sure what else I need.
A website is a great start, but you need to be visible in more places if you want to get people to actually visit your website. Curated content distribution across thoughtfully chosen channels builds visibility and engagement. Mixing social, search, print, email and direct channels with your site increases the likelihood you’ll see results.
I don’t know if my marketing efforts are working.
We like to know if our content is connecting with readers too. Campaign measurement is a must, and making sure we’re collecting quality metrics is a no-brainer. Analytics no longer wait until the end of the campaign—they inform and change how the campaign moves along. We track content performance, engagement and activity to make sure your content is working as hard for your brand as you do.
INTERESTED IN WHAT HEADLINE STUDIO CAN DO FOR YOUR BUSINESS?
Contact us. We’re eager to hear from you.