Our in-house video production shop takes the cake. Our full-service kitchen studio, Nutshell specializes in producing high-quality video content for food and beverage brands. Beautifully branded photos, videos and graphics shouldn’t cost a fortune, and they shouldn’t take a long time to produce—that’s why we built Nutshell.
What is Nutshell?
Headline Studio houses a full-service kitchen studio that specializes in producing content for food and beverage brands. Our production teams and studio spaces are built to specifically capture and create beautiful, affordable photos, videos and graphics for food and beverage brands.
Digital videos are expensive, but no one questions their effectiveness. Whether posted to Facebook, tweeted, ‘grammed, TikTok’d, ibotta’d or simply used as an ad, videos get the job done. They pack a lot of messaging into a few easily consumed frames. Videos are especially beneficial—not to mention profitable—for food and beverage brands that have delicious, highly visual stories to tell. But what if videos weren’t so expensive?
A new model for affordable production.
Nutshell’s affordability model is centered upon being in a constant state of production, which allows our teams to be agile and always ready. We’re not scrambling to assemble production teams; studios/spaces/locations; or have to worry about equipment. By housing everything needed to create top-quality content for brands, we can significantly lower production costs, which means you can afford more content and get more for your dollar.
Case study:
Reily Foods
Reily Foods is a 4th-generation, family-owned company that manufactures and markets the highest-quality coffee and tea brands as well as mayonnaise, cake flour, sauces, chili seasonings, salad dressings, and brownie mixes throughout the U.S. and internationally.
The challenge:
Lots of brands. Lots of content. Lots of brand content.
Reily’s brands weren’t reaching and engaging enough customers—and certainly not as many as most of their brands’ competitors. U.S. consumers go grocery shopping 1.6 times a week, so Reily wanted their products top of mind every time they walked into a store. To do that, Reily needed a way to create more—a lot more—content across its entire portfolio, which consisted of over a dozen brands ranging from coffee and tea to mayonnaise and flour.
The solution:
A Constant State of Production
Because we are in a constant state of content creation, Reily was able to jump into our ongoing production workflow without having to wait weeks to start receiving content for posting and promoting. Within the first month of partnering with us, Reily received ten digital videos, more than 30 original photos and content calendars complete with captions, tags and links.
The results:
Views, Engagements & Cha-Chings!
By supplying Reily Foods Co. with enough content to post and promote every day, we enabled their brands to reach unprecedented numbers of customers. When compared to the prior year, Reily’s brands in 2020 experienced quadruple-digit growth. Their entire portfolio reached over 200% more people in 2020, but engagements and link clicks to brand websites increased nearly 2,000%. The videos we produced for them received over 65 million views—an increase of over 1,200%. Sales of each brand have climbed to historic highs and for several brands, Reily products now lead their respective categories in sales growth.
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But wait, there’s more!
How We Do It
As thought leaders and content scientists, we’re constantly creating new ways to solve problems. Content-first doesn’t mean content-only so check out what else we can do.
Our People
What do a hockey player, chalkboard artist, sommelier, and crypto analyst have in common? You! Our deep bench of talented, experienced marketers play hard on and off the field.