The Challenge

The nearly 150-year-old brand was showing its age. A dated magazine and not-so-easily navigated website were hiding the high-quality editorial content and hindering the sales teams. JCK wanted a brand makeover and first-rate marketing strategy that demonstrated its commitment to the industry.

Our Solution

By tapping the right creative talent, we gave the iconic brand a fresh, modern design and improved reader experience throughout its print and online properties. We also elevated the category leader’s go-to-market strategy by bringing new, revenue-generating and sophisticated marketing solutions to the table for their advertising partners.

"We hired Headline Studio to completely rethink our 148-year old publication, JCK magazine, and our news website, JCKonline.com. Not only did they bring our products to a whole new level, they also did so completely on-time and without flaw. I refer to them as a team of “quiet competence” …all great work, and hassle-free."

— Mark Smelzer, Publisher, JCK Magazine + JCK Online