The nearly 150-year-old brand was showing its age. A dated magazine and not-so-easily navigated website were hiding the high-quality editorial content and hindering the sales teams. JCK wanted a brand makeover and first-rate marketing strategy that demonstrated its commitment to the industry.
By tapping the right creative talent, we gave the iconic brand a fresh, modern design and improved reader experience throughout its print and online properties. We also elevated the category leader’s go-to-market strategy by bringing new, revenue-generating and sophisticated marketing solutions to the table for their advertising partners.